They can also choose to order from a digital kiosk, at the counter or via the drive-thru. "It's very packed with digital innovation and personalization," Luz said.įor example, if consumers use their phones to order, they can have an entirely contactless experience. "You'll be able to sample and taste whatever's coming out of the oven," he said.Īt the same time, the new design gives customers a multitude of ways of ordering and receiving their food, all with convenience in mind. Internally, Panera calls it "bakery theater," according to Luz. The Next Gen design puts the bakery ovens out in the open and brings the bakers in during the day, so customers can smell and see the bread and pastries bake. For years, the chain's bakers have come into the cafes at night to bake fresh bread. The Next Gen design still includes plenty of cozy seating - both indoor and outdoor.įor dine-in customers, Panera wants to create an experience that reminds customers of their neighborhood bakeries. Luz said diners are returning to existing Panera locations as states roll back Covid restrictions. Like Starbucks, Panera has long used comfortable seating at its locations as a way to draw in customers who might use the restaurant as a meeting place. "Of course we are adapting to an off-premise world, with convenience and access and all that, but also we are doubling down on the dine-in experience, which makes Panera so special," chief brand and concept officer Eduard Luz said in an interview. Panera's design has those features as well, but it's setting itself apart from the pack by including the dine-in experience, too. Taco Bell, Burger King and Shake Shack are among the eateries that have unveiled bold plans for locations with less seating, double drive-thru lanes and more technology. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |